Mission Statement

The idea of TFW has carried with it certain values from day one. We've listed them below, in case you are interested.

To the client:

  • experienced engineering
  • transparent pricing and clear advice
  • practical, cost-effective solutions
  • flexibility and swiftness in meeting deadlines
To the programmer:
  • self-empowering autonomy
  • profit share
  • unintrusive workplace culture

The Name

Our name is an evocation of different meanings from the philosophical question - if a tree falls in the woods and nobody hears it, does it make a sound?

From this we take:

  • the role of the observer valuing everything we do
  • the metaphor of a particular tree, a common Computer Science ADT, amidst a multitude of other such trees, to represent working at a singular point with the information flowing through the internet
  • an idea of design inspired by natural objects and ecosystems
  • the spirit of intellectual enquiry